Author: Seasoned Marketer
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Fortifying Your Business: Proactive Strategies to Prevent Chargebacks and Fraud
Reducing or even preventing chargebacks and fraud is critical for vendors to maintain good relationships with payment processors and protect their bottom line. Usually, these things are easier said than done but learning the essentials is the first step on the way to building a profitable business. Here’s a concise guide on how to prevent…
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Best SEO Tools for Small Business
SEO (Search Engine Optimization) is a vital aspect of digital marketing that aims to improve a website’s visibility in search engines (Google, Bing). For small businesses, which often operate with limited resources, optimizing their online presence is absolutely essential to compete effectively with established competitors. SEO tools for small businesses can be especially beneficial for…
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Instagram promotion essetials for your event
What is Instagram promotion? Instagram Promotion: This typically refers to the act of using Instagram’s built-in advertising platform to promote individual posts or stories. You’d pay to ‘boost’ a particular post or story to a wider audience or a targeted demographic beyond your current followers.Instagram Marketing: This is a broader term that encompasses all strategies…
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Digital transformation for small business
What is digital transformation for small businesses? Digital transformation is the integration of digital technology into all areas of a business, changing how operations are conducted and how value is delivered to customers. Here’s a concise plan of how small businesses can create a digital transformation strategy: Understand the need for transformation Conduct a SWOT…
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Top AI Tools for the Modern Marketer
In today’s digital age, marketing has evolved to become more analytical and data-driven than let’s say back in 2020. Artificial Intelligence (AI) tools have emerged at the forefront of this transformation, providing marketers with insights and automation capabilities previously unimaginable (thank you, Open AI). Leveraging AI tools can significantly enhance marketing strategies, offering tailored customer…
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Major types of free tools for small business owners
Why is it important to use free tools for small businesses? Utilizing free tools can be incredibly beneficial for small business owners, particularly those just starting out or operating on a tight budget. However, it’s important to remember that not all free tools will be suitable for every business in its digital transformation. There may…
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WhatsApp marketing strategy and tools
Learn about the best WhatsApp marketing strategies and tools for WhatsApp marketing automation.
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Is bulk SMS marketing still a thing in 2023?
You can’t go wrong with SMS marketing, even in 2023. Find out latest SMS marketing strategies, tips and tricks.
