Mobile marketing is an essential part of any small business’s marketing strategy. Smartphones are becoming more accessible and more people can go on the internet, so it’s only logical for small businesses to take advantage of this growing trend. I’d like to go over some major small business mobile marketing strategies that business owners and marketers should consider in 2023.
Hope this short guide will inspire or maybe help you avoid errors in your own mobile marketing efforts.
Mobile-Friendly Website is a must for mobile marketing
Having a mobile-friendly website is essential for about any small business. Mobile users expect websites to be optimized for their devices, so it’s important to make sure your website looks great on an iPhone or any android device. This means making sure you know how to build a website that is responsive, the content is automatically adjusted to fit the size of the screen that the person is using to access your website or a landing page.
A mobile-friendly website could be a good platform for social proof. It could include reviews, ratings, and other user-generated content. Potential customers can access these reviews on their mobile devices while commuting and shopping at the same time.
Become an expert in messenger marketing
Messenger marketing is huge when it comes to mobile marketing for small businesses. Facebook Messenger, WhatsApp, Telegram, and Instagram DMs are perfect as your potential customer is using at least one of these channels.
Besides, there are mobile marketing automation solutions that can simplify the process. These platforms allow you to automate messages and communications to your customers with a chatbot, making it possible to reach customers with relevant content, offers, and updates. It is also an effective way of increasing engagement and customer loyalty with timely follow-ups from your brand.
Social media advertisement
You can’t go wrong with in-feed social media ads as a part of your mobile marketing strategy. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn all offer mobile-friendly ad formats that can be used to reach mobile users. Additionally, many of these platforms offer targeting options that allow you to target potential customers based on their age, gender, device type, location, and other options. Here is how promotion is done on Instagram:
Benefit from location-based marketing
Here, I can see three major things that can highlight the benefits of location-based marketing:
- Targeting/Personalization: Location-based marketing can be used to target customers based on their location. This can be done by sending out location-specific offers or promotions to customers who are in the vicinity of a store or other business. For example, a restaurant could send out a special offer to customers who are near the restaurant at a certain time of day. I definitely could use a happy hour discount when I go past my favorite sushi place.
- Analytics: Location-based marketing can also be used to track customer behavior and analyze customer data. This can help businesses better understand their customers and tailor their marketing strategies accordingly.
- Engagement: Location-based marketing can also be used to engage customers and encourage them to take action. For example, businesses can use location-based marketing to send out reminders or notifications to customers when they are near a store or other business.
SMS marketing for ecommerce and retailers
SMS marketing is a great way to reach customers directly on their mobile devices. Businesses use SMS marketing to send out promotional messages, coupons, and other offers to customers.
Apart from that, SMS marketing comes with a range of benefits:
Messages are cost-effective, they guarantee high engagement rates and provide instant notifications. You can’t ignore personalization and tracking capabilities. However, to ensure success, it is important to craft effective messages and target the right audience. You can’t just send message blasts to random numbers. Usually, businesses send SMS messages to confirm a transaction. These are registration or order confirmation messages, delivery details, etc.
Mobile App for marketing
Developing your own mobile app for your business purposes can be a great way to engage with customers and keep them coming back. Let’s say you have a coffee shop. Your mobile app can be used to provide customers with exclusive offers, discounts, and other incentives to drop by your café.
A mobile app can also help to save costs by providing customers with a convenient way to access your business. Customers can easily access your app to view products or services, place orders, and make payments. This can drastically reduce overhead costs and increase profits for your small business.
Additionally, a mobile app can help to improve customer service. Customers can easily access your app to view contact information, submit inquiries, and receive updates about their orders.
Future of mobile marketing for small business owners
Something tells me that the future mobile marketing trends and tactics might include the use of artificial intelligence and machine learning. The rise of chat GPT has shown that it can deliver more personalized experiences through automated messages. Augmented reality, voice search, mobile wallets, and location-based mobile marketing are definitely to be increasingly used in the nearest future.
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